TRIBE
Designing an early-stage platform to test interest in a new community.
TRIBE was an idea that needed to be tested, not just designed.
I worked with Native Earth to turn an early-stage concept into a tangible product experience ahead of the 2025 NDIS Expo in Perth.
The first challenge was understanding the platform's two-sided audience: Participants and Providers. Through competitor analysis and product exploration, I identified how each audience would interact with TRIBE and where the experience needed to create value for both sides.
With only three weeks to bring the concept to life, I focused on the core experiences that could communicate the product quickly and clearly. Rather than designing the entire platform, I created a focused set of app experiences that demonstrated discovery, connections and community events.
The expo then became an opportunity to test the proposition in the real world. I designed the physical experience around a simple journey: see, understand, scan, sign up. QR codes connected the expo banners directly to the digital experience, allowing visitors to move from curiosity to engagement with minimal friction.
The result was more than a polished concept. TRIBE had something tangible to put in front of its audience and use to gauge interest in the platform.
The project reinforced an important product principle for me: when you're working with an unvalidated idea, the goal isn't to design everything. It's to design enough to learn.
TRIBE was an idea that needed to be tested, not just designed.
I worked with Native Earth to turn an early-stage concept into a tangible product experience ahead of the 2025 NDIS Expo in Perth.
The first challenge was understanding the platform's two-sided audience: Participants and Providers. Through competitor analysis and product exploration, I identified how each audience would interact with TRIBE and where the experience needed to create value for both sides.
With only three weeks to bring the concept to life, I focused on the core experiences that could communicate the product quickly and clearly. Rather than designing the entire platform, I created a focused set of app experiences that demonstrated discovery, connections and community events.
The expo then became an opportunity to test the proposition in the real world. I designed the physical experience around a simple journey: see, understand, scan, sign up. QR codes connected the expo banners directly to the digital experience, allowing visitors to move from curiosity to engagement with minimal friction.
The result was more than a polished concept. TRIBE had something tangible to put in front of its audience and use to gauge interest in the platform.
The project reinforced an important product principle for me: when you're working with an unvalidated idea, the goal isn't to design everything. It's to design enough to learn.